TECHNOLOGY PARTNER
Mailchimp CRM services, tailored to your growth stage
From setup to optimisation, we support teams at every stage of their Mailchimp journey.
Who We Support
SMBs
Teams using Mailchimp to get started, who need strong foundations, basic automation, and guidance to avoid costly mistakes as they scale.
Mid-market teams
Marketing teams managing growing databases and campaigns who need better structure, automation, and performance optimisation without adding headcount.
Global & multi-market teams
Organisations running Mailchimp across regions that need governance, consistency, and expert support, while still allowing local execution.
Our CRM Services on Mailchimp
Platform Setup & Management
– Account setup, data structure, and compliance
– Audience architecture and tag governance
– Integration support and usage optimisation
– Ongoing platform health checks
Campaign Execution & Optimisation
– Campaign planning and calendar support
– Audience targeting and QA
– Performance analysis and optimisation
– Reporting and insights
Marketing Automation Optimisation
– Campaign planning and calendar support
– Audience targeting and QA
– Performance analysis and optimisation
– Reporting and insights
Deliverability & Performance
– Domain and authentication setup
– Sender reputation and inbox monitoring
– Warming strategy and issue resolution
– Engagement and unsubscribe optimisation
CRM Strategy & Roadmap
– CRM audit and gap analysis
– Lifecycle and segmentation framework
– Automation and use-case prioritisation
– Measurement and KPI alignment
How we work
Discovery & business goals
We understand your objectives, customer context, and current Mailchimp setup.
CRM roadmap & prioritisation
We translate insights into a clear roadmap based on impact and feasibility.
Service delivery & optimization
We execute and optimise campaigns, automations, and platform operations.
Performance tracking & insights
We monitor results, share insights, and refine continuously.
Why us
Mailchimp expertise, backed by real CRM delivery
We know what works and where Mailchimp has limitations. As a Mailchimp Pro Partner, we help tailor the platform to your business needs and guide you through the complexity of pricing tiers and feature selection.
3 reasons for Mailchimp
One of the most popular email and marketing automation platforms that provides good value for businesses
with a small or medium size of email audience.
Popular worldwide
Mailchimp is literally the most popular email marketing platform on the market. It is stable, secure and straightforward.
1
Easy-to-use
Mailchimp is praised for its friendly & intuitive interface. Even a beginner can create beautiful emails using simple drag-and-drop within minutes.
2
Extensive features
Mailchimp offers more than just emails. You can create ads, landing pages, social media posts and more without ever leaving Mailchimp to deliver multi-channel campaigns.
3
Ematic technology
Hi-IQ for Mailchimp
Hi-IQ is Ematic’s in-house AI technology, built to enhance Mailchimp performance using subscriber-level intelligence. It helps address common challenges such as low engagement, deliverability issues, high unsubscribe rates, and wasted send volume, without replacing Mailchimp.
When you purchase Mailchimp through Ematic, Hi-IQ is included at no additional cost.
Mailchimp key features
A cross-channel messaging platform with tools to build better customer experiences.
Drag and drop email builder
Simply drag and drop the content block to create your emails within minutes.
Integration
Mailchimp makes online marketing so simple and easy with their 300+ one-click integrations and API.
Digital ads
Connect your Mailchimp data to Facebook/ Instagram / Google ads to create campaigns people will love.
Predictive segmentation
AI-powered segmentation tool that makes it easy to target people based on their behavior and interests.
Landing page builder
Design a custom landing page to showcase products, promote a special offer and find new customers.
Content Optimizer
Built-in recommendations with analysis based on industry best practices.
Marketing Automation
Create marketing automation flows that are personal and adaptable to your customers’ behavior and interests.
Still have questions?
Q : What is Mailchimp?
Mailchimp is a well-known email and marketing automation platform. It offers good value for businesses with small to medium-sized email audiences. It allows users to create and manage email campaigns, automate processes, and analyze performance.
Q : What integrations does Mailchimp have?
Mailchimp integrates with more than 500 third-party apps, tools you might already use such as WordPress (websites), SurveyMonkey (surveys), Shopify (eCommerce), Zapier (automation), Zendesk (support), Mixpanel (analytics), Facebook (social media), and Canva (design). For the full list, see the Mailchimp app directory.
Q : How much does Mailchimp cost?
Mailchimp offers a Free plan and three paid tiers. The Free plan supports up to 500 contacts and 1,000 email sends per month, with a daily sending limit of 500. The paid plans (Essentials, Standard, Premium) raise limits and unlock more features.
Q : How do I create an email campaign in Mailchimp?
Log into Mailchimp, go to the “Campaigns” section, and click “Create Campaign.” Please choose the type (email, landing page, or ad), then follow the steps to design and send it.
Q : Can I automate emails with Mailchimp?
Yes. Mailchimp offers automation features that send triggered emails based on specific dates, contact activity, or events.
Q : What kinds of reports does Mailchimp provide?
Mailchimp provides detailed reports on metrics such as open rates, click-through rates, bounce rates, unsubscribes, and campaign performance over time.
Q : Can I use Mailchimp for eCommerce?
Yes. Mailchimp connects with platforms such as Shopify, WooCommerce, and BigCommerce. It enables automated emails tied to purchases, abandoned carts, and promotions.
Q : What templates does Mailchimp offer?
Mailchimp provides many pre-made, customizable templates. They’re mobile-responsive and editable using a drag-and-drop editor.
Q : What is A/B testing in Mailchimp?
A/B testing lets you test different versions of emails (subject lines, content, design, send time) to see which performs best.
Q : How can I grow my email list with Mailchimp?
Mailchimp supports list growth via pop-up forms, landing pages, and social media integrations to help you collect email subscribers.
Q : Can I create a landing page in Mailchimp?
Yes. Mailchimp includes a landing page builder for creating pages to capture leads, promote products, or register for events.
Q : What is Mailchimp’s “Customer Journey” feature?
Customer Journeys (also known as Marketing Automation Flows) enable you to create multi-step, branching email workflows based on how subscribers interact with your website or emails.
Q : Can I integrate Mailchimp with other apps?
Yes. Mailchimp supports many integrations beyond email tools, CRMs, analytics platforms, e-commerce systems, social media tools, and more
Q : How does Ematic support the technical setup and ongoing use of Mailchimp?
We support both the strategic and technical sides of Mailchimp. This includes account setup, data structure, integrations, and ongoing platform health checks, alongside our in-house technology Hi-IQ, which enhances performance using subscriber-level intelligence.
Our goal is to ensure your Mailchimp setup is stable, scalable, and optimized, without adding unnecessary technical complexity for your team.
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